Based on Ayud Khan-Din's hit Royal Court play, East is East follows the adventures of George Khan (Om Puri, My Son The Fanatic) an immigrant who finds himself caught up in dramatic and comedic contradictions trying to raise his Pakistani family in an English fish n chip shop. Set in Manchester in the early 70's, bombastic George works side by side in his shop with his British wife Ella (Linda Basset, Beautiful People) as they raise their seven unruly children. On one hand, George loudly defends and promotes his Muslim beliefs, maintaining the customs and values of the old country. On the other hand he has left a Muslim wife in Pakistan, embraced England as his new home and erratically juggles the two cultures. His family has gotten so large that he is close to losing any semblance of parental control, illustrated by his need to call for an emergency operation when he suddenly discovers that his youngest son had somehow escaped circumcision. Humiliated but undaunted when his oldest son, mid-ceremony, flees the marriage he had arranged, George moves on to tackle marriages for No.2 and No.3 sons. However, while George throws himself into matchmaking for his sons, he is completely oblivious to the fact that one of his sons is in love with a blonde girl with a racist father, a great admirer of Enoch Powell, the anti-immigration figure head.

Damien O'Donnell, in his directorial debut, wins Audiences over with his delightful comedy of culture clashes and features a magical performance by Om Puri as George, the Pakistani Ralph Cramden of Manchester.